Friends at Mafundi (FAM) is a coalition of artists and residents in Watts, uniting to preserve the historic Mafundi Building and celebrate the neighborhood’s rich cultural heritage.

FAM strives to restore the Mafundi Building as a vibrant hub of art, education, and community, uplifting underrepresented voices and bringing new life to Watts’ storied legacy.

By combining strategic partnerships, creative outreach, and thoughtful research, this integrated PR campaign amplifies FAM’s cultural programs and engages both local and regional audiences.