With Friends at Mafundi (FAM), a coalition preserving the art, culture, and history of the Watts community, I developed a strategic communications plan for the cultural track, focused on outreach and long-term visibility. This experience strengthened my ability to shape messaging, define audiences, and position cultural initiatives effectively.

Rebuilding Watts’ Cultural Heart

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    Friends at Mafundi (FAM) is a coalition of artists and residents in Watts, uniting to preserve the historic Mafundi Building and celebrate the neighborhood’s rich cultural heritage.

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    FAM strives to restore the Mafundi Building as a vibrant hub of art, education, and community, uplifting underrepresented voices and bringing new life to Watts’ storied legacy.

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    By combining strategic partnerships, creative outreach, and thoughtful research, this integrated PR campaign amplifies FAM’s cultural programs and engages both local and regional audiences.

Press Material

  • Mafundi History Series

    Instagram Social Post

  • Mafundi History Series

    Part Two Instagram Social Post

  • Monthly Recap

    Keeping Our Community in the Loop.

  • Media Talking Points for Spokesperson

    #ShowMyCulture

  • FAM Newsletter

    First newsletter for mass distribution.

Slide Deck Presentation