At KNEX Technology, an Oracle-focused consulting firm, I support the Marketing team in building digital presence, optimizing website SEO, and crafting social media content. This ongoing internship has allowed me to develop both creative and analytical skills, from content strategy to competitive research.

Digital Content Highlights

  • Oracle Web Series Social Post

    Promoted KNEX’s webinar session on modernizing development with Oracle Autonomous Database and integration tools.

    LinkedIn Post

  • Oracle AI World Speaker Series (Yanping Zhang)

    Featured in KNEX’s Oracle AI World 2025 speaker series, spotlighting Senior Principal Consultant Yanping Zhang and her session on boosting efficiency for healthcare nonprofits with Oracle Fusion AI Agents.

    LinkedIn Post
  • Oracle Community YATRA 2025 Conference

    Oracle Community YATRA 2025 Conference Carousel

    Part of a two-post campaign promoting KNEX’s Gold Sponsorship of Oracle Community Yatra 2025, spotlighting sessions on GenAI, data modeling, and Industry 4.0 across six cities in India.

    LinkedIn Post

  • KNEX Summer Interns Appreciation Carousel Post

    Created a LinkedIn campaign recognizing KNEX’s Summer 2025 interns and promoting future internship opportunities.

    LinkedIn Post

  • Oracle AI World 2025 Carousel Post

    Highlighted KNEX’s role as a Showcase Sponsor at Oracle AI World 2025, promoting sessions on AI-powered solutions and spotlighting the company’s leadership team.

    LinkedIn Post

When I joined KNEX, the company’s website had little to no SEO strategy in place. Using WordPress and Yoast SEO, I conducted a full audit and optimized 35+ pages across the site. This included restructuring metadata, adding outbound and internal links, improving keyword density, and crafting tailored meta descriptions. Instead of relying on generic or accidental keywords, I implemented a product- and service-first keyword strategy (e.g., Oracle Fusion Cloud onboarding, EPM reporting migration), aligning KNEX’s content with what potential clients were actually searching for.

The result was a measurable jump in Yoast SEO scores (from red to green across most pages) and stronger positioning against larger competitors. These changes helped KNEX increase visibility on high-intent Oracle-related terms, driving incremental growth in website traffic and brand discoverability.

SEO & Website Optimization (WordPress + Yoast)

Example of Implementation

Before SEO Optimization

Yoast SEO analysis rated this page as ‘Needs Improvement’ due to lack of keyphrases, internal links, and alt text.

After SEO Optimization

Fully optimized with Yoast SEO, all 18 checks passed, including metadata, keywords, internal links, and content length

After optimizing 35+ KNEX web pages and posts in WordPress with Yoast SEO software, organic traffic share grew and Oracle-specific keywords began driving new visitors to the site.

Website Growth at a Glance

  • May 2025

    567 visits

    45% bounce rate

    34% traffic from search

    Top search: “knex”

    Website Analytics

  • September 2025

    698 visits

    37% bounce rate

    41% traffic from search

    Top searches: Oracle Fusion EPM, IFRS 16 lease

    Website Analytics

Competitive Research & Market Insights

Developed a research matrix analyzing 30+ competitor AI initiatives across Oracle’s partner ecosystem. Categorized efforts by type (products, thought leadership, partnerships, events) and tracked market timing to help KNEX position its own AI strategy.

  • Most competitors emphasized thought leadership or AI-branded products.

  • Partnerships and certifications are emerging as new positioning trends.

  • ERP and HR transformations are becoming core AI use cases.